diff --git a/src/app/admin/customers/actions.ts b/src/app/admin/customers/actions.ts
index cc85389..c8a5604 100644
--- a/src/app/admin/customers/actions.ts
+++ b/src/app/admin/customers/actions.ts
@@ -31,7 +31,19 @@ export async function sendBulkEmail(formData: FormData) {
         }
       : null;
 
-  const recipients = await prisma.mailingListEntry.findMany({ where: { subscribed: true } });
+  // Get selected customer IDs from form
+  const selectedIds = formData.getAll('selectedCustomers') as string[];
+
+  let recipients;
+  if (selectedIds.length > 0) {
+    // Send to selected customers only
+    recipients = await prisma.mailingListEntry.findMany({
+      where: { id: { in: selectedIds } },
+    });
+  } else {
+    // Fall back to all subscribed if no selection made
+    recipients = await prisma.mailingListEntry.findMany({ where: { subscribed: true } });
+  }
 
   let sent = 0;
   let failed = 0;
diff --git a/src/app/admin/customers/page.tsx b/src/app/admin/customers/page.tsx
index ea3cc4d..89a7a3c 100644
--- a/src/app/admin/customers/page.tsx
+++ b/src/app/admin/customers/page.tsx
@@ -1,5 +1,6 @@
 import { prisma } from '@/lib/prisma';
 import AdminNav from '@/components/AdminNav';
+import CustomerSelector from '@/components/CustomerSelector';
 import { updateSubscribed, sendBulkEmail } from './actions';
 
 const SOURCE_LABELS: Record<string, string> = {
@@ -75,6 +76,8 @@ export default async function CustomersPage({
 
       <h2 className="tag-label mt-10 mb-3 text-ink">Send an email</h2>
       <form action={sendBulkEmail} className="space-y-6">
+        <CustomerSelector entries={entries} sourceLabels={SOURCE_LABELS} />
+
         <div>
           <label htmlFor="subject" className="tag-label mb-2 block">
             Subject
@@ -107,7 +110,7 @@ export default async function CustomersPage({
           <input id="attachment" name="attachment" type="file" className="w-full text-sm" />
         </div>
         <button type="submit" className="bg-clay px-6 py-3 text-sm font-medium text-paper hover:bg-clay-dark">
-          Send to {subscribedCount} subscribed recipient{subscribedCount === 1 ? '' : 's'}
+          Send email
         </button>
       </form>
     </div>
diff --git a/src/components/CustomerSelector.tsx b/src/components/CustomerSelector.tsx
new file mode 100644
index 0000000..e67d34c
--- /dev/null
+++ b/src/components/CustomerSelector.tsx
@@ -0,0 +1,128 @@
+'use client';
+
+import { useState, useMemo } from 'react';
+
+interface MailingListEntry {
+  id: string;
+  name: string | null;
+  email: string;
+  source: string;
+  subscribed: boolean;
+}
+
+interface Props {
+  entries: MailingListEntry[];
+  sourceLabels: Record<string, string>;
+}
+
+export default function CustomerSelector({ entries, sourceLabels }: Props) {
+  const [searchTerm, setSearchTerm] = useState('');
+  const [selectedIds, setSelectedIds] = useState<Set<string>>(new Set());
+
+  const filtered = useMemo(() => {
+    if (!searchTerm) return entries.filter((e) => e.subscribed);
+    return entries.filter(
+      (e) =>
+        e.subscribed &&
+        (e.email.toLowerCase().includes(searchTerm.toLowerCase()) ||
+          (e.name && e.name.toLowerCase().includes(searchTerm.toLowerCase())))
+    );
+  }, [searchTerm, entries]);
+
+  const toggleAll = () => {
+    if (selectedIds.size === filtered.length) {
+      setSelectedIds(new Set());
+    } else {
+      setSelectedIds(new Set(filtered.map((e) => e.id)));
+    }
+  };
+
+  const toggleCustomer = (id: string) => {
+    const newSelected = new Set(selectedIds);
+    if (newSelected.has(id)) {
+      newSelected.delete(id);
+    } else {
+      newSelected.add(id);
+    }
+    setSelectedIds(newSelected);
+  };
+
+  return (
+    <div className="border border-line bg-surface p-6 rounded">
+      <h3 className="font-display text-lg mb-4">Select customers to email</h3>
+
+      <div className="mb-4">
+        <input
+          type="text"
+          placeholder="Search by name or email…"
+          value={searchTerm}
+          onChange={(e) => setSearchTerm(e.target.value)}
+          className="w-full border border-line bg-paper px-3 py-2 text-sm"
+        />
+        <p className="mt-2 text-xs text-muted">
+          Showing {filtered.length} subscribed customer{filtered.length !== 1 ? 's' : ''}
+          {searchTerm && ` matching "${searchTerm}"`}
+        </p>
+      </div>
+
+      {filtered.length === 0 ? (
+        <p className="text-sm text-muted py-4">No customers found.</p>
+      ) : (
+        <div>
+          <div className="flex items-center gap-2 mb-3 pb-3 border-b border-line">
+            <input
+              type="checkbox"
+              id="select-all"
+              checked={selectedIds.size > 0 && selectedIds.size === filtered.length}
+              onChange={toggleAll}
+              className="h-4 w-4 accent-clay"
+            />
+            <label htmlFor="select-all" className="text-sm font-medium cursor-pointer">
+              {selectedIds.size === 0 ? 'Select all' : `${selectedIds.size} selected`}
+            </label>
+          </div>
+
+          <div className="max-h-64 overflow-y-auto space-y-2">
+            {filtered.map((customer) => (
+              <div key={customer.id} className="flex items-center gap-2">
+                <input
+                  type="checkbox"
+                  id={`customer-${customer.id}`}
+                  checked={selectedIds.has(customer.id)}
+                  onChange={() => toggleCustomer(customer.id)}
+                  className="h-4 w-4 accent-clay"
+                />
+                <label
+                  htmlFor={`customer-${customer.id}`}
+                  className="flex-1 text-sm cursor-pointer py-1"
+                >
+                  <span className="font-medium">{customer.name || customer.email}</span>
+                  {customer.name && (
+                    <>
+                      {' · '}
+                      <span className="text-muted text-xs">{customer.email}</span>
+                    </>
+                  )}
+                  <span className="text-muted text-xs ml-2">{sourceLabels[customer.source]}</span>
+                </label>
+              </div>
+            ))}
+          </div>
+        </div>
+      )}
+
+      {/* Hidden inputs for selected customer IDs */}
+      {Array.from(selectedIds).map((id) => (
+        <input key={id} type="hidden" name="selectedCustomers" value={id} />
+      ))}
+
+      {selectedIds.size > 0 && (
+        <div className="mt-4 p-3 bg-splash-blue/10 border border-splash-blue/30 rounded">
+          <p className="text-sm text-splash-blue">
+            Will send to <strong>{selectedIds.size}</strong> customer{selectedIds.size !== 1 ? 's' : ''}
+          </p>
+        </div>
+      )}
+    </div>
+  );
+}